The poaching of black rhinos for their horns has been recorded back to 1200 B.C, when the horns were used as wine cups for the wealthy. The horn remains a valuable component in traditional medicines, despite having no actual medicinal value. The horn can sell for up to $30,000 a pound, but it cannot be measured against the life of a rhino. Every rhino matters, from horn tips to the rope-like tail, and with a gestation period of over a year, the population cannot easily replenish itself. It's clear that rhinos need help, and that people must step in to attempt to rectify some of the damage poaching has already wrought.
After completing a degree in Conservation Ecology at Stellenbosch University in the Western Cape, Simon Morgan moved to Zululand where he spent four years tracking black rhino as a wildlife monitor and collecting data for his PhD degree. After completing his degree and realizing the gaps between research and management, he co-founded a wildlife monitoring organization with the aim of facilitating adaptive management oriented monitoring systems for threatened species. Wildlife ACT currently runs ten wildlife monitoring teams across four countries, assisting government conservation authorities, community owned wildlife management areas, the private sector and conservation organizations with the management, implementation and funding of these teams.