Since we began in 2002, we have grown in size and impact but our values remain the same. Learn more below and read our code of ethics.
Impact
We focus on measurable results. We use data, metrics, facts, and feedback to inform our decisions, push us toward improvement, and inspire innovation so that we have the greatest impact for wildlife.
Integrity
We honor our donors’ investments with financial transparency, accountability, and efficiency. We conduct our work with honesty and we follow through on our commitments.
Community
We cultivate a community of people working together to save wildlife. We build relationships based on mutual respect, trust, and empathy.
Service
We listen to the needs of conservationists, donors, local communities, and our staff. We give support generously—focusing on abundance rather than scarcity—and go the extra mile to exceed expectations.
Collaboration
We believe everyone has something to offer, so we embrace diverse and inclusive approaches to conservation. We succeed through partnership, rather than ownership, because we are stronger when we do not focus on who gets the credit.